Put Paid Media Behind the Exact Buyers Your Sales Team Wants
OneAway Paid Media is a 90-day managed program for B2B SaaS companies. We turn your sales list into matched LinkedIn and Meta audiences, run founder-led ads, and optimize toward qualified meetings and pipeline.
Trusted by B2B SaaS teams
The old way breaks the link between sales and marketing.
Marketing targets broad categories and reports clicks. Sales works a named account list and needs meetings and pipeline. Neither side can see or improve the full journey.
Marketing
Broad platform audience01Broad targeting
→
Job titles, industries, interests and lookalikes.
02Polished company ads
→
Creative that looks nothing like the content buyers trust.
03Generic website
Traffic arrives, but Sales cannot tell who is interested.
Sales
Named account listVP Marketing · Account ACRO · Account BHead of Growth · Account C
?Which accounts saw an ad?
Which message worked?
Who is warming up?
Which message worked?
Who is warming up?
Two separate motions.
Marketing warms one audience and optimizes for cheap leads. Sales works another list and has no idea who is engaging. Nothing gets smarter.
The OneAway way puts sales and marketing inside one system.
The sales list becomes the paid audience. Founder content becomes the message. Engagement and qualified meetings flow back to sales through the CRM.
SalesNamed accountsOpen opportunitiesLive account context
Coordinated byOneAwayMatch contactsRun adsReturn signals
MarketingFounder creativeLinkedIn + MetaConversion path
Named list flows inOne audience · One message · One signalQualified signal returns
The three parts have to work together
OneAway keeps sales and marketing working from the same operating plan: the same contact list, the same message, and the same signals.
Reach the exact people sales wants
We start with your named accounts and contacts, enrich the identities required by each platform, and sync matched audiences to LinkedIn and Meta.
Build trust with founder-led ads
We amplify executive posts with LinkedIn Thought Leader Ads and turn the same point of view into founder video, clear statics, and targeted Meta campaigns.
Turn attention into measurable pipeline
We build the conversion path, feed qualified-meeting data back to the platforms, and surface engagement in your CRM so sales can follow up at the right time.
One point of view, orchestrated across every format.
OneAway keeps sales and marketing working from the same source material. AI helps adapt and produce the creative; the point of view and judgment stay human.
One useful founder point of view
Thought Leader Ad
Put a real executive post in front of the exact contacts sales wants to reach.
Founder video
Turn the same point of view into direct, human video that builds familiarity.
AI-assisted walkthrough
Explain the product or mechanism with a clear, tightly produced visual demonstration.
Static ad
Translate the core message into a sharp visual that works without sound.
Illustrative format examples—not client campaigns or results.
Exactly what we do, step by step
We build the audience, ads, conversion path, measurement, and operating system—in that order.
Start with the sales list
We define the accounts, buying roles, and contacts your sales team actually wants to reach. No broad audience gets substituted for the real list.
Enrich, match, and sync the audience
We enrich each contact with the identity data the platforms use, create the matched audiences, sync them to LinkedIn and Meta, and report matched reach.
Turn your point of view into ads
We select or help shape the strongest executive posts for LinkedIn, then create founder-led video, AI-assisted walkthroughs, and static ads for Meta.
Build and test the conversion path
We test native Instant Forms against a focused landing page and booking flow instead of assuming which funnel will win.
Connect the platforms to your CRM
Clicks and engagement become visible to sales. Qualified booked meetings—not just form fills—become the conversion signal sent back to LinkedIn and Meta.
Optimize, report, and hand off
We shift spend toward the messages and paths that produce qualified interest. You see spend, reach, creative, meetings, and pipeline—and keep the operating system after 90 days.
What we measure OneAway Paid Media against
These are the business outcomes we track from your baseline. They are the standard we optimize toward—not guaranteed results.
01Recognized
02Engaged
03Meeting
04Pipeline
Qualified meetings from ads
Track whether direct ad response turns into meetings with the right accounts—not just form fills.
Outbound reply and meeting rates
Compare contacts receiving paid air cover with a holdout group when the audience is large enough.
Sales-call readiness
Look for prospects arriving with more context about the problem, point of view, and offer.
Closed-won rate
Measure whether continued education helps more open opportunities turn into customers.
Time from first touch to signature
Track whether greater familiarity helps shorten the sales cycle.
Pipeline from the target list
Measure whether the same named audience creates more qualified pipeline.
Outbound discipline,
applied to paid media
The paid-media offer is new. OneAway's B2B operating discipline is not.
20,000Leads reached monthlyAcross cold email and LinkedIn
102Opportunities generatedReported by Fullenrich
95%Business from cold outreachReported by Kea after its SMB pivot
10 minWarm-call response targetFor interested outbound replies
OneAway already knows how to turn a TAM into conversations.
OneAway builds and routes large B2B SaaS audiences across cold email and LinkedIn. Paid media adds another layer: make the same named buyers familiar with your company before sales asks for their attention.
The operating principle stays the same—clean data, clear angles, channel-specific execution, and fast feedback loops. The paid program is measured on matched reach, qualified meetings, and pipeline, not borrowed outbound metrics.
OneAway Growth StudioB2B SaaS growth systems
What B2B SaaS leaders say about OneAway
These comments are from OneAway's outbound work—not results from the new paid-media offer.
“OneAway helped us scale our outbound motion from 0 to generating over 100 qualified opportunities.”
“It's quite remarkable what they've been able to achieve for us. Everything ranging from the copy of these outreaches to setting up our email infrastructure.”
“They're very strong technically, they understand deliverability in depth, and they know how to build outbound in a way that actually has a chance to produce ROI.”
OneAway Paid Media is likely a fit if:
- You sell deals worth $50K+
- Sales already has named accounts or contacts
- You can invest at least $10K/month in media
- A founder or executive can contribute a real point of view
- You want to measure qualified meetings and pipeline—not just leads
One focused 90-day engagement
Starts at $5,000 per month in fees, plus at least $10,000 per month in media spend.
- You sell deals worth $50K+
- Sales already has named accounts or contacts
- A founder or executive can contribute a point of view
Paid ABM system$5,000/month
Strategy, build, creative, management, measurement, and handoff.
- 90-day initial engagement
- $10,000/month minimum media spend
- $45,000 minimum total commitment
- LinkedIn and Meta campaign management
- Audience, creative, funnel, and CRM tracking
A clear engagement, with clear expectations
The scope, economics, and limits of the 90-day program.
Who is this for?+
B2B companies with a $50k+ ACV and at least 1 salesperson who is good at closing deals.
What do you need from our team?+
We need access to your target-account or contact list, LinkedIn and Meta ad accounts, CRM and tracking setup, and a fast approval path. A founder or executive should contribute the point of view and approve creative. Most weeks, your team should expect one focused working session plus approvals.
What is the founding-partner investment?+
The engagement starts at $5,000 per month in fees, plus a minimum of $10,000 per month in media spend paid directly to the ad platforms. The initial commitment is 90 days, so the minimum total investment is $45,000: $15,000 in fees and $30,000 in media.
How quickly will campaigns go live?+
The goal is to launch the first audience and campaigns in 14 days. Timing depends on list quality, account access, tracking readiness, approvals, and how quickly we can obtain usable founder or executive content.
We are already running paid media. What changes?+
We stop treating paid media as a separate lead-generation channel. The same named contacts sales wants become the audience, founder and executive content becomes the creative, qualified meetings become the optimization signal, and engagement becomes visible in the CRM.
Do we need to publish constantly on LinkedIn?+
Ideally, your founders are posting at least 3 times a week on LinkedIn. If that is not already happening, we can connect you with partners who can help you spin that up, or give you some practical tips for making it happen.
Do you guarantee that only our list sees the ads?+
The system is built around custom audiences created from your target list, with automated audience expansion disabled wherever the platforms allow it. Actual delivery still depends on identity matching, platform rules, and minimum audience requirements, so we will report matched reach rather than promise literal 100% delivery.
How will we measure whether it works?+
We track media performance, matched reach, clicks, form submissions, booked meetings, qualified meetings, and pipeline movement. The key question is not how many cheap leads we generated; it is whether the right accounts engaged, booked, and moved faster.
What happens after 90 days?+
You keep the audience structure, campaign setup, creative system, landing-page assets, tracking, and reporting foundation. Your team can take it in-house or we can agree on an ongoing management scope based on what the first 90 days taught us.
Make the people sales wants to reach familiar with your company.
Tell us about your sales list, economics, and current paid setup. We will tell you directly whether the program is a fit.
01ApplyTell us about your market, deal size, and current paid setup.
02Fit callWe review your list, sales motion, tracking, and economics together.
03Clear recommendationYou get an honest view of whether this paid-media program is the right next move.